Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection procedures. While it needs much more technical knowledge than regular GTM and might present added prices, it can bring about greater accuracy and more dependable data
Pixel monitoring uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure option that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This provides more accurate data and a more complete picture of individual journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides marketers extra possession over the data they send, and makes it easier to comply with various data laws. It's also a great deal much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side tracking allows businesses to collect and enrich information prior to sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketers make even more informed marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, consistent information that is much less prone to disturbance.
This sort of tracking also permits services to track conversions that happen beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring makes it possible for companies to manipulate information hauls before it gets to last-click attribution 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
In addition, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the range of information management and provides organizations much more control over transmission, making it usually more trustworthy. As a result, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising devices on the server. This allows you to have even more exact data and assists make sure conformity with privacy guidelines such as GDPR. In addition, it also avoids the monitoring constraints imposed by web browsers and advertisement blockers.