Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a way to boost their data collection processes. While it needs more technical knowledge than routine GTM and may introduce extra expenses, it can result in greater accuracy and even more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your web site. It's very easy to establish and less prone to advertisement blockers.
1. A lot more accurate information
The conventional technique of tracking conversions on a site, using pixels, is having problem with altering browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and other systems is much less exact than it should be.
Server-side monitoring is a much more safe choice that helps to bypass these restrictions, as it's filled from your own domain and treated as first-party code, suggesting it's much less most likely to be affected by advertisement blockers or other safety actions. This supplies much more accurate information and a much more total picture of user trips across channels.
In addition, this kind of monitoring permits services to track conversions outside of the site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This versatility provides marketing experts a lot more possession over the data they send, and makes it less complicated to adhere to various information legislations. It's also a whole lot less prone to scams, as it's more difficult for illegal stars to manipulate the system by altering the postback URL.
2. Better control over information.
Server-side monitoring permits businesses to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketing experts make more educated advertising and marketing choices.
Traditional pixel tracking counts on JavaScript tracking codes that are placed in website visitors' internet browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection interruptions and imprecise results. Server-side tracking allows services to bypass these constraints and provide precise, regular information that is less vulnerable to interference.
This sort of monitoring also allows businesses to track conversions that occur outside of the website, like phone calls and in-store purchases. This is very important considering that brand-new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is extra reliable for organizations seeking to adapt to these modifications.
3. Less susceptible to scams
Server-side monitoring allows services to adjust information hauls prior to it gets to 3rd party endpoints, enhancing safety and security and privacy. This is especially important as different web browsers and systems significantly alter exactly how they manage cookies. For instance, in iphone 14, Safari will just provide first-party cookie data and will not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that happened outside of your site.
Furthermore, server-side tracking enables you to record customer information directly by yourself web servers. This gets rid of reliance on third parties, which can be vulnerable to violations and privacy offenses.
A server-side tracking system is a set of instructions that informs your web site's web server what occasions to tape-record. This data is then sent out to analytics devices like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel monitoring is an alternate method that makes use of a little piece of code on your page to accumulate data from users.
4. Less complicated to apply
Server-side monitoring is a data collection procedure that occurs on the website's very own web server, bypassing web browser constraints. This means that information gathered by the website/app is first sent to the server predictive analytics for marketing where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it reduces the extent of data monitoring and gives companies more control over transmission, making it usually more trustworthy. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data similarly that you would with pixels or a cookie, however this is after that passed directly to your advertising and marketing tools on the web server. This allows you to have more exact data and assists make certain conformity with personal privacy regulations such as GDPR. In addition, it also stays clear of the monitoring restrictions enforced by internet browsers and ad blockers.